Why every piece has a name

A SKU number tells you where something sits in a warehouse. A name tells you where it came from. When you pick up The Cassis Earrings, you're holding an afternoon on the calanques east of Marseille, the one that got sketched on the back of a ferry ticket because there was no notebook in the bag.

The naming rule is simple: the place comes first. No piece gets designed and then assigned a name that sounds nice. The drive, the village, the canyon happens, and the piece exists to keep it. If a design can't point to the moment it came from, it doesn't go in a chapter.

This is also why the collections are numbered like chapters. The Coast is Chapter 01 because Big Sur is where the first piece was made, at a kitchen table, trying to keep the color of the water below Bixby Bridge. The Mediterranean is Chapter 04. You'll notice there's no Chapter 03 in the shop yet. It's written, it's just not ready to be worn. Soon.

When you wear a named piece, people ask about it. That's the point. The story starts ours and becomes yours.